Posted by Jack Ferreri on Jul 26, 2018
RI (Rotary International) has been working through a systematic planning process to make the organization more relevant to today’s world … and to the future. Mary Beth Growney-Selene gave us a sneak peek.
One of the first things RI wanted to understand in looking at Rotary's future was where the world is heading and what key trends could affect
Rotary over the next few decades, including technological advances, demographic shifts and traditional and new forms of competition
Rotary faces change pressure from a range of sources – technological, demographic, economic, political, social, and competitive.
  • The world is becoming more urban.
  • Technology – especially social media -- has revolutionized communications. RI must increasingly embrace technology.
  • Younger people with different attitudes toward the world are populating the managerial and professional workforce. Entrepreneurialism is a hallmark for many of them.
  • People who want to serve their communities have many other venues to serve, like GoFundMe and Global Citizen.
  • The stagnation of our current membership levels tells us we must embrace change.
  • We need to replace PolioPlus as our flagship program.
  • We must build a culture of research, innovation, and willingness to take risks.
  • We need to ‘freshen our brand’ in our communities.
The Rotary Vision is: Together, we see a world where people unite and take action to create lasting change - across the globe, in our communities, and in ourselves.